Why is Architectural Visualisation So Important To New Developments?
Motion graphics—basically, graphics in movement—is the application of space, dimension, and time to graphic elements. The process turns what was once static content into moving pieces.
Although its roots trace back to cinema, motion graphics has crossed over to various industries like TV, medicine, education, business, and of course, architecture.
Thanks to technological advances, motion graphics has given birth to a new mode of visual communication – 3D architectural visualisation. Allowing artists to present realistic building designs to their clients, often in the form of 3D renderings or interactive virtual tours.
The Value of 3D Rendering To Architects
The art of 3D visualisation goes beyond sending clients 2D sketches. With a high visual quality, intricate level of detailing, and advanced functionality, it lets both the architect and the client experience a building as if they were living in it.
Its value to you, as an architect, is immense. It can boost your portfolio, establish your reputation, and build your business.
Why You Should be Using Architectural Visualisation
1. Improve and enhance visual communication
Your clients will understand your vision for the project more if you can help them visualise the final structure better. 3D renderings will do just that, from the conceptual stage up to the final design. With 3D renderings, you can:
- Easily show concepts – 3D rendering lets you alter the look and feel of your design, so you can show your clients how these options would look in real life.
- Impress demanding clients – Challenging clients will test your mettle, both as a professional and an artist. High-quality 3D renderings can render the final look and atmosphere of a building far more impressively than a simple drawing.
- Create memorable presentations – 3D renderings can put your design front and centre where other mediums would fall short. When used during presentations, it’s sure to leave a lasting impression on your audience.
- Get approvals faster – Since 3D resembles reality far better than 2D sketches, you can easily prove that you’ve met all your client’s conditions. With that, expect your approvals to come a lot faster.
2. Attract new clients
You can use 3D architectural visualisation to attract potential clients into working with you. It can realistically translate your visions in a way that no medium (as of today) can do. Whether you include past and present projects or ideas for future developments, your portfolio would stand out among a sea of basic sketches and flat floor plans.
3. Reduced design costs
The design process often involves multiple revisions, as clients go through trial and error until they see what they want.
With traditional renderings, you need to start from scratch with each alteration, using up several materials and resources along the way. With 3D rendering, on the other hand, you can change any exterior or interior plans with just a few button clicks.
4. Catch design flaws before construction
Time is a valuable resource for artists, especially since the initial concept would take countless of hours to create.
3D architectural visualisation will allow you to find potential problems and edit those out quicker and easier—a luxury that previous renderings do not have. It also gives you the flexibility to experiment with designs, be that with lighting, colour, entire floor plans, or structural elements.
5. Market your designs easier
Cisco predicts that by 2021, 82% of internet traffic will be composed of videos. Consumers are also more partial to consuming video content than reading texts.
This presents a great opportunity for you to market and share your work online since videos are much more attractive and engaging than images and PDFs. You can share your renderings on social media platforms and/or create your own website and turn it into your virtual portfolio.
6. Enter (and win) design contests
Design competitions are not just for big architectural firms; freelancers and small organisations can also participate. If you are part of the latter group, you will have a better shot at winning with 3D renderings.
The boost it will give your reputation is invaluable, especially if you are just starting to build your brand. Keep in mind that both the idea behind the design and its visual representation are keys to a standout entry.
While entering as a novice is risky, the potential rewards are immense. Think increased exposure, better credentials and access to a wider client base to name a few.
Motion Graphics Is The Future
3D rendering is already being utilised by a number of artists to better visualise their designs, do you really want to get left behind?
Exploring a new medium is one of the most exciting aspects of working creatively. So, whether you are working for a firm or flying solo, keep hustling and improving your craft.
If you would like to talk more about architectural visualisation, please feel free to drop us a line and let us know how we can help you.