Why You Should Be Using Motion Graphics in Your Content Marketing
We’ve all been there. You’re aimlessly scrolling through your Instagram and Facebook feeds, when a short video titled “Life Changing Hacks” catches your eye.
Who doesn’t want to improve their life? Besides, it’s only a minute long anyway.
After that uninterrupted 60 seconds of learning the many ways you can repurpose your old sweatshirt, you are then faced with a dilemma. Do you move on? Or do you continue to find out how many old cliches sitting in your closet can you repurpose?
And we all know what happens next.
You go to that page’s account for more videos, and the next thing you know, you’re two hours lost in the internet’s DIY rabbit hole.
The Power Of Online Video
That’s the power of video.
Whether it’s about motivating yourself to be a better entrepreneur today, a rundown of 2018’s best life hacks, or how to do squats without losing the capability to walk tomorrow; videos capture an audience in ways walls of text or infographics couldn’t.
With the digital world being dominated by videos—Cisco predicts that 80% of internet traffic by 2020 will all be video—it makes sense that the content marketing would, of course, follow suit.
And it’s not just trend hopping. With its relatively low investment cost and inherent consumability, video marketing has been proven to provide a huge ROI for business owners.
In fact, study shows that 64% of consumers decide to purchase after watching just one social media video.
Companies with videos in their promotional materials grow 49% faster year-on-year than their non-video using counterparts. Moreover, 76.5% of marketers and SMEs see positive results when they started doing video marketing.
How Motion Graphics Help Your Content Marketing
With 100 million hours of videos watched on Facebook every day, and 10 billion daily video views on Snapchat, there are plenty of opportunities for your business to take a slice out of that sweet video pie.
And if you want your brand to stand out in this massive sea of videos, then motion graphics is the way to go. From 3D animation to CGI to stop motion, the diverse medium of motion graphics can help diversify your video from the crowd and make bank in a number of ways.
1. Increase brand recall
Due to its visual and auditory nature, video content makes it easier for your audience to engage with, and therefore remember you. If your video addresses a top customer concern and is presented in an entertaining way, the more likely the people who watch it will respond to your brand positively in the future. Even if they don’t necessarily convert right now.
In fact, if your audience enjoyed your video ads, it increases brand association by 139% and purchase intent by a huge 97%.
Although creativity is limitless when it comes to motion graphics, do keep in mind that your video should still be in line with your brand strategy. Stick with the same colours, fonts, and brand voice to maximise the association. After all, Coca-Cola doesn’t switch their branding to blue just because they’re on Twitter.
2. Emotionally captivating
Do you remember how you tried to not ugly cry in the movies when Pixar’s “Up” told the story of Ellie and Carl’s married life in a montage? Or how about when Simba saw Mufasa fall to his death in Disney’s “The Lion King”?
In the same way, as those scenes gripped your heart, motion graphics can also affect your audience’s emotions in ways live-action videos cannot.
With this medium, you have more control over the flow of your story. You can follow your storyboard to the letter without making way for actors’ availability or favourable location weathers. Moreover, you can really utilise the medium by pushing the story to the furthest in a way that live action simply doesn’t allow.
To successfully convey emotions, use the right music that will set the mood then partner that with a moving voiceover and a solid storyline.
3. Make complicated topics easy to understand
A lot of companies need space to explain the features of their products to their target market. However, with people’s attention spans getting shorter, a 1000-word blog post won’t cut it. You need to get their attention—fast.
Studies show that human beings can process images that they saw for as little as 13 milliseconds.
This is where visual communication comes in.
65% of video watchers will watch a video almost until the end—a feat that not all text-based content can say. This then gives you the unique opportunity to explain a complicated topic in a way that your market would find easy to absorb.
With motion graphics, you can simplify the complex nature of the mechanics of your business down to easy to comprehend movements, colours and shapes. The medium allows you to express in one frame, what you couldn’t do in five sentences.
Besides, with explainer videos, tutorials and data visualisations – your message suddenly becomes so much more engaging when it’s not a wall of motionless text.
4. Give you creative freedom
The sky’s the limit when it comes to your creativity in motion graphics.
If you want to use anamorphic characters to explain your SaaS product or take your product to space, you can. All without paying for a full team of actors, production crew and a competitive space programme.
You can even seamlessly combine motion graphics with other types of explainer video styles, such as cartoon animation, whiteboard animation, or 3D animation, to create a fully engaging narrative.
5. Higher engagement rates
Did you know that your audience is 10 times more likely to share and engage with your video content than your blog posts or photos?
Video continuously shows to be the medium that would drive engagement higher. Motion graphics are no exception from this. Facebook videos, for one, have 135% more organic reach than their image counterparts.
It does not come as a surprise then that 49% of consumers would expect more video content from marketers, and it would be best if your business keeps up with that demand.
6. Video plays well on all devices
Today, the world is shifting from laptops and desktops to mobile devices for content consumption.
In fact, more than 50% of users watch videos using their smartphones or tablets, further highlighting the need for a website’s responsive design. Without a mobile-optimised site, you are at risk of losing your customers.
The great thing about video content is that any device can play it (unlike Flash videos that cannot be played on iPhones and iPads). This then gives you more opportunities to reach your target market with user-friendly content.
7. Fits your brand’s aesthetic
When creating videos, keep in mind that you need to be consistent with your brand’s aesthetic. Otherwise, you could end up with a very confused audience wondering if they went to the wrong website.
The beauty with motion graphics is that you can easily tweak and add elements to make sure that it fits your brand’s colours, voice, logo, and overall visual style.
However, in the process of producing one, make sure that you do not end up with a generic-looking video. Always aim for unique content that follows your brand but your audience would still resonate with.
Harness The Persuasive Power of Motion Graphics
Trends come and go in the digital world, and it is your job to keep up.
Video is the current buzzword and motion graphics will take that to the next level. It is highly engaging, positively affects your business’ bottom-line, and is flexible enough to be consumed by your customers whether they are on desktop or mobile device.
Given the many benefits it brings to the table, motion graphics is a valuable addition to your content marketing strategies this year.
If you need help producing videos for your business, let us know what you need and we will bring your brand to life with a professional and creatively-designed motion graphics video.